Blog #1

Summary: In Jack Solomon's "Masters of Desire" explains how American advertising has major influences on everyday people. By creating a make believe fanstasy of the product and what it can do for the consumer. Solomon also explains how the advertisers can instill fear into the viewer by simply showing what can go wrong by passing up the product. In such advertisements as he explains like macintosh computer. In this article solomon explains how the advertisers of the product try to manipulate the consumer to buy the computer as it will help in the process of getting their work done faster and have an upper hand over the other employees. Hence getting a promotion and becoming more successful than the rest. Response: As I read Jack Solomon's article about American advertising I realized how true his assumptions are. Too often do you people buying unnecessary things in hope of acceptance of other people hoping to gain approval even by strangers they know nothing about. All these things the consumers buy in hopes of fitting in is just a fantasy or illusion the advertiser fooled the person into believing. I find this to be true because in todays society it's all about making a quick buck at the extent of others money. Companys and advertisers will manipulate people by any means possible by even using sex to sell their products. In what we are seeing on an everyday basis sex is being used alot mainly targeting teenagers who are the more gullible.